More and more the question is asked, “Is this made in the United States?” Customers are often preferring to purchase American made products, if at all possible. Which makes sense, since the news is often about jobs and unemployment figures. There is a natural concern for family, friends, neighborhoods, regions and the entire country being able to weather the current economic storms well, even if one is not worried about their own income.
One site, www.stillmadeinusa.com offers consumers a quick way to find manufacturers and retailers who offer US made products. Seems to me this would be an essential site for any business with a focus on US made products to be sure they register with Still Made in USA. Designers could also find this site helpful as they research sources for client projects. The array of product categories is impressive, and they have a dedicated Home Decor section.
Dealers might even be able to advertise “Made in North America” to include products made by our neighbors in Canada and Mexico, as well. Getting the word out about sustainable and environmentally sensitive materials, even local artisans is another important concept consumers are being told to look for whenever possible.
What other ideas can you suggest to help customers to understand and feel good about how their shopping dollars are important to their community’s economy, schools, amenities and services?
[...] Expand Marketing with “Made in the USA” [...]