Marketing Tip: Habitat for Humanity

Are you looking for Win-Win ways to close sales? Here is a great idea Mike Root shares in his Furniture Today Blog, which makes great sense for furniture stores and designers alike:

QUESTION: A customer considers remodeling or purchasing new furniture and accessories, but what should they do with the outcast materials and furnishings?

ANSWER: The retailer or designer could have a program in place to benefit the local community through donation of actual goods. Or perhaps, there is a local service that would handle pickup, auctioning donated items, and forward the proceeds to local charities of choice.

Providing convenient and efficient solutions for customers, that touch on doing good things for those in our struggling communities, can be a huge consideration; not to mention the importance of refurbishing as much as possible for the benefit of our environment. I call that a Win-Win.

What other ideas can you share on creative win-win ways to close the sale so everyone benefits?

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Published in: on May 23, 2011 at 10:15 am  Comments (2)  

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2 CommentsLeave a comment

  1. Thanks for reading my posts and passing on to your list

  2. [...] Marketing Tip: Habitat for Humanity [...]


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