Remember the days before smartphones? Not much to do while waiting for someone to take your order, call your name when the doctor is ready to see you, even television commercials enforced waiting unproductively unless you recorded it first on a recording device.
Apparently, smart phones have moved toward the top list of biggest distractions in our lives. Which has created another challenge for television marketers striving for the attention of viewers. Seems smart phones are very handy to have around, even while watching TV. When a commercial comes on, just tune out and check email, social networks, surf the Internet…you get the picture.
According to an article by Rachel King, “Smartphones prove to be bigger hinderance to TV ads than DVRs“, the trend for consumers is increasingly focused on the Internet. This trend will continue as more viewers discover accessing TV/Cable shows on the Internet, with Internet connected devices including smartphones, to be cheaper than cable, more efficient with fewer commercials, and quite convenient.
Please share your ideas on how to go where your customers’ “eyes” are and how to garner their attention in this transforming technological and economic environment.
[...] Smart Phones: The Distraction Factor [...]